Published 11/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.20 GB | Duration: 2h 3m
Level up your technical SEO skills and drive organic reach and growth with high-performing content.
What you'll learn
Scale SEO efforts using programmatic methods to create thousands of optimized pages.
Leverage data sources and automation to enhance SEO efficiency and effectiveness.
Implement on-page SEO techniques for large-scale sites, focusing on content and technical elements.
Optimize site architecture and internal linking to improve crawlability and rankings.
Analyze and measure the impact of your SEO strategies to drive continuous improvement.
Requirements
Basic understanding of SEO Terminology and Practices
Description
Master on-page, on-site & programmatic SEO, optimizing at scale to drive maximum organic growthIn this course, you'll gain comprehensive expertise in on-page, on-site, and programmatic SEO, equipping you with the tools to scale your optimization efforts efficiently. You'll learn how to create high-performing content at scale, optimize site architecture, and leverage data-driven strategies to enhance your SEO effectiveness. By mastering these skills, you'll be able to drive significant organic growth and improve site performance.Level up your technical SEO skills and drive organic reach and growth with high-performing content.Many teams struggle with scaling SEO efforts across large sites, often wasting time manually optimizing pages without seeing significant results. This course teaches you how to implement programmatic SEO techniques, allowing you to efficiently create and optimize thousands of pages at scale. By learning to leverage data and automation, you'll gain skills that make your SEO efforts more effective, ultimately driving organic reach, improving site performance, and boosting growth through high-performing content.After completing this online course on on-page, on-site & programmatic SEOyou will be able to assist your team and company with:Scaling SEO efforts by automating the creation of optimized pages.Implementing effective on-page and on-site SEO strategies.Enhancing site architecture for improved search engine crawlability.Leveraging data sources to refine and boost content performance.Measuring and analyzing the impact of SEO initiatives for continuous improvement.This course is for you if you are responsible for:Managing large-scale SEO campaigns.Overseeing digital marketing strategies.Optimizing website content and structure.Leading data-driven marketing initiatives.Driving organic growth for your organization.About the InstructorLogan BryantFounder & Growth Advisor @ Metatest Lab, LLCLogan, a B2B SEO consultant with 15+ years of experience, built a 15X SEO program at Tipalti. He's passionate about teaching on-page strategy and SEO and was featured on CXL, Moz, TrafficThinkTank, and other top communities in the SEO and digital marketing world.
Overview
Section 1: Intro: What does on-site SEO encompass?
Lecture 1 Course Introduction
Section 2: Module 01: AI & Quality Content
Lecture 2 AI & Quality Content
Section 3: Module 02: E-E-A-T
Lecture 3 E-E-A-T
Section 4: Module 03: Leveling Up Your Content Quality
Lecture 4 Leveling Up Your Content Quality
Section 5: Module 04: Competitive Content via SERP Analysis & Content Briefs
Lecture 5 Competitive Content via SERP Analysis & Content Briefs
Section 6: Module 05: Content Briefs Walkthrough
Lecture 6 Content Briefs Walkthrough
Section 7: Module 06: Topic Clustering & Information Architecture
Lecture 7 Topic Clustering & Information Architecture
Section 8: Module 07: Internal Linking
Lecture 8 Internal Linking
Section 9: Module 08: SEO testing & content refreshes
Lecture 9 SEO testing & content refreshes
Section 10: Module 09: Programmatic SEO
Lecture 10 Programmatic SEO
Section 11: Module 10: International & Multilingual SEO
Lecture 11 International & Multilingual SEO
Section 12: Final Exam: On-Page, On-Site & Programmatic SEO
Managing large-scale SEO campaigns.,Overseeing digital marketing strategies.,Optimizing website content and structure.,Driving organic growth for your organization.,Leading data-driven SEO initiatives.
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