Published 12/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.90 GB | Duration: 3h 21m
Unlock the power of email marketing-from crafting stunning designs to mastering automation and retargeting strategies.
What you'll learn
The basics of email marketing, including its importance and benefits.
How to design visually appealing and effective email campaigns.
Step-by-step instructions for using tools like ConvertKit, AWeber, and MailChimp.
The challenges of email marketing and how to overcome them.
Best practices for segmentation, retargeting, and automation.
How to measure the success of email campaigns and make improvements.
Requirements
No prior experience in email marketing is required, but basic knowledge of digital marketing is helpful.
A willingness to explore email marketing platforms like ConvertKit, AWeber, and MailChimp.
Description
Introduction:Email marketing remains one of the most powerful tools for businesses to engage with their audience, drive conversions, and increase revenue. This course provides a comprehensive guide to mastering email marketing, from understanding its basics to implementing advanced techniques like automation, segmentation, and retargeting. With step-by-step instructions, hands-on demos, and best practices, you'll learn how to create successful email campaigns that truly resonate with your audience.Section-Wise Write-Up:Section 1: Introduction to Email MarketingIn this section, students will be introduced to the fundamentals of email marketing. The course kicks off with a look at the history and evolution of email marketing, dispelling common myths (like "email marketing is dead") and exploring its continued relevance in today's digital landscape. Students will understand why email marketing is a powerful tool for businesses and how it can be used to drive engagement and conversions.Section 2: Getting Started with Email MarketingBefore diving into campaign creation, it's important to understand the technical aspects. This section covers how emails are sent, the difference between legitimate and spam emails, and why businesses should use email marketing as part of their strategy. Learners will grasp the fundamentals of email marketing to build a solid foundation for more advanced tactics later in the course.Section 3: Steps to Crafting a Successful Email CampaignThis section provides a step-by-step guide to building an effective email marketing campaign. From the initial setup and design considerations to using the right technology, students will learn how to create visually appealing and effective email templates. The section continues with tips for optimizing emails and ensuring they are impactful in driving conversions.Section 4: Challenges in Email MarketingLike any marketing strategy, email marketing comes with its own set of challenges. This section discusses common obstacles businesses face, such as deliverability issues, spam filters, and user engagement. Learners will explore solutions to overcome these challenges and keep their email campaigns effective and professional.Section 5: Understanding Email ServicesIn this section, students will explore various email services available for marketing campaigns, including detailed demonstrations on using platforms like ConvertKit. The section includes multiple demos and practical tips to help learners understand the tools they will use to launch and manage campaigns.Section 6: AWeber OverviewAWeber is one of the leading email marketing platforms, and this section provides a comprehensive introduction and tutorial. Students will learn how to use AWeber for creating and managing email lists, setting up campaigns, and leveraging advanced features to enhance their email marketing efforts.Section 7: MailChimp OverviewMailChimp is another popular platform, and this section focuses on how to use it effectively. From setting up accounts to creating and automating campaigns, students will get a hands-on demo to understand MailChimp's features and how it compares to other tools in the market. Best practices, retargeting techniques, and drip marketing strategies will also be covered in this section.Conclusion:By the end of this course, students will have a comprehensive understanding of email marketing-from building campaigns to using platforms like AWeber and MailChimp. The skills gained will allow students to design and send effective email marketing campaigns that reach and engage their audience, leading to higher conversion rates.
Overview
Section 1: Introduction
Lecture 1 Introduction to Email Marketing
Section 2: Getting Started
Lecture 2 How is Email Sent
Lecture 3 Email Marketing Dead
Lecture 4 Legitimate
Lecture 5 Reason for Using Email Marketing
Section 3: Steps
Lecture 6 Step by Step Intro
Lecture 7 Step by Step Uptill Use Tech
Lecture 8 Focus on Email Design
Lecture 9 Focus on Email Design Continue
Lecture 10 Final Step
Lecture 11 Adv of Email Mkt
Section 4: Challenges in Email MKT
Lecture 12 Challenges in Email Mkt
Lecture 13 Challenges in Email Mkt Continue
Section 5: Email Service
Lecture 14 Email Service
Lecture 15 Email Service Continue
Lecture 16 Email Service Demo Part 1
Lecture 17 Email Service Demo Part 2
Lecture 18 Email Service Demo Part 3
Lecture 19 Email Service Demo Part 4
Lecture 20 Email Service Demo Part 5
Lecture 21 Sending Demo
Lecture 22 Email Ser Till Convert Kit
Section 6: Aweber
Lecture 23 Awaber Intro
Lecture 24 Awaber Test
Lecture 25 Awaber Demo Till Mail Chimp
Section 7: Mail Chimp
Lecture 26 Mail Chimp
Lecture 27 Mail Chimp Demo
Lecture 28 Best Practices
Lecture 29 Email Re Targeting
Lecture 30 Drip Marketing
Lecture 31 Blacklist
This course is perfect for beginners looking to get into email marketing, as well as professionals wanting to refine their skills. It is ideal for business owners, marketers, content creators, and anyone who wants to leverage email to connect with their audience and increase conversions.
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